Rule Engine

Set up complex loyalty rules in minutes with our enterprise-grade, dynamic rule engine

Tailor every aspect of your loyalty program in no time with our Rule Engine crafted to handle complex point accruals, custom attributes, and nuanced customer interactions across any business touchpoint

Differentiators designed to fasten program launch and adapt to changing business needs at scale

Data Synchronization

Pass real-time data from external systems or use batch processing by uploading files to update the transaction data and trigger the accrual rules

Custom Attributes

Use global attributes across your rule groups, manage local attributes to add custom ones, and use derived attributes to create smarter accrual rules

Rule Groups

Create rules groups to organize and prioritize your rules better, with the option to set a maximum points limit for each group

Previews & Approvals

Get full visibility into rules before they go live, with built-in approval flows and a complete version history for easy tracking and rollback.

Integrate your data once and manage all changes within the platform without
new development cycles

Easily configure or edit rules to adapt to your data and unique loyalty strategies without exceeding your budget, supporting everything from basic point accruals to complex, multi-tiered reward structures

Loyalife-Create Precise Customer Segments

Create Precise Customer Segments for Targeted Campaigns

Integrate seamlessly with existing systems: Synchronize data instantly, ensuring every customer interaction is accounted and rewarded across channels

Support batch uploads for flexibility: Easily manage data in bulk to aid various operational requirements, maintaining consistency and accuracy

Trigger accrual rules automatically: Ensure points and rewards are allocated on time by connecting updated transaction data to your loyalty program

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Loyalife-Customize Reward Rules for Complex

Customize Reward Rules for Complex Customer Segments and Behaviors

Organize rules into groups for efficiency: Structure rules in categorized groups to simplify management and adapt to various program needs

Set maximum point limits for better control: Define point ceilings within rule groups to avoid over-rewarding and optimize program balance

Enhance precision with prioritized rule applications: Adjust rule priorities to ensure the most relevant rewards are applied, improving customer satisfaction

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Tailor Loyalty Programs with Flexible Attribute Management

Use global attributes for broad applications: Implement global attributes across multiple rule groups to create a cohesive framework for rewards

Customize local attributes for specialized segments: Apply specific attributes to individual rule groups to cater to unique customer needs

Set aggregate attributes for precise targeting: Create personalized rules that trigger custom point allocations for each customer interaction

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Loyalife-Structure, Prioritize, and Optimize Rewards

Structure, Prioritize, and Optimize Rewards for Maximum Impact

Group rules for a more streamlined approach: Organize your rules into logical groups for easier management and more structured loyalty offerings

Apply point limits for more balanced rewards: Control how points are distributed by setting max limits per rule group, ensuring fair and consistent rewards.

Ensure accurate reward application with prioritized rules: Manage rule priorities to enhance the relevance and timing of rewards, driving customer engagement.

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Security, privacy, and compliance at the forefront

Data protection is of utmost importance at Loyalife, and we are committed to providing a safe, secure, and compliant loyalty ecosystem for enterprises with the highest standards of data security and privacy across storage, exchange, collection, and processing.

Trusted and loved by top-performing enterprises around the globe

Our loyalty management shines through Loyalife

“We appreciate Loyalife's efficient client management. The level of detail and accountability demonstrated on each project is great, leading to a tremendous improvement in customer engagement. We will surely recommend their services to other banks.”

Siny Antony Davis

Manager - Cards Portfolio Management, Retail Banking Group - CBI

Loyalife has taken our rewards program to a new height

“Loyalife has made our loyalty program ‘MRewardz’, and has taken it to a new height. Cardholders are now more motivated to use their cards and earn MRewardz points. I believe Loyalife will make the program only more exciting and rewarding in the coming days.”

Md Abu Bokar Siddik

Head of Cards | Card Division- Mutual Trust Bank (MTB) Limited

Top-class customer engagement solution appreciated by customers

“Loyalife has been our SKYCOINS loyalty program facilitator since 2020. Their top-class customer engagement solutions are well appreciated across a wide range of customer segments and it is because of their facilitation that our SKYCOINS loyalty program is so popular with the customers.”

Nahid Farzana

Head of Cards Business- Eastern Bank Limited

A cutting edge system and the right partner to grow with

“Loyalife is a true partner. We chose Loyalife as our loyalty provider to work with us across 17 countries in Africa. The Loyalife team is extremely flexible and fully supportive throughout the way. The system is cutting edge - from the user interface to the options provided to our consumers. We are confident that we have selected the right partner to grow our customer base with.”

Motaz Ben Saoud

Corporate Retail Officer- Ola Energy

Set up complex loyalty rules in minutes with our enterprise-grade, dynamic rule engine

Differentiators designed to fasten program launch and adapt to changing business needs at scale

Data Synchronization

Custom Attributes

Rule Groups

Previews & Approvals

Integrate your data once and manage all changes within the platform withoutnew development cycles

Create Precise Customer Segments for Targeted Campaigns

Customize Reward Rules for Complex Customer Segments and Behaviors

Tailor Loyalty Programs with Flexible Attribute Management

Structure, Prioritize, and Optimize Rewards for Maximum Impact

Security, privacy, and compliance at the forefront

Trusted and loved by top-performing enterprises around the globe

Our loyalty management shines through Loyalife

Loyalife has taken our rewards program to a new height

Top-class customer engagement solution appreciated by customers

A cutting edge system and the right partner to grow with

Customize your loyalty programs easily without relying on your development teams

Integrate your data once and manage all changes within the platform without
new development cycles